LinkedIn

LinkedIn is a different social networking group in that it's target market is businesses and professionals.

This business-oriented social networking site is mainly used for professional networking and provides several services. As a business network it is an excellent career opportunity vehicle to find the perfect match for job seekers. It serves as an excellent communication device between businesses and executives with special interests and/or project goals.

- It is useful for employers who can list jobs and search for potential job candidates.
- Users can save (i.e. bookmark) jobs which they would like to apply for and can follow different companies and offers as they are made available.

A contact network is built up consisting of their direct connections, the connections of each of their connections (termed second-degree connections) and also the connections of second-degree connections (termed third-degree connections), which then provides an excellent business exposure tool.




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