Affiliate Marketing

What is Affiliate Marketing?

This form of marketing goes by several names; it is also called Affiliate Marketing Programs, Affiliate Advertising, Performance Marketing, Partner Marketing, CPA, or Associate Program.

In an affiliate marketing program, a publisher receives a commission for generating a transaction, such as a lead or sale, for an advertiser that the publisher is promoting.

The advertiser provides its ads to publishers and assigns a commission for each action it wants to accomplish (sale, lead, click).

Publishers place the tracking code for these ads on their web sites, in their email campaigns, or in search listings. Whenever a visitor uses these links to generate an action on the advertiser site, that transaction is tracked online.

If a product or service is purchased, the customer pays the advertiser directly, and the publisher is paid a commission for that transaction.

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